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E-MARKETING ET E-COMMERCE PASCAL LANNOO ET CORINNE ANKRI PDF

e-marketing et e-commerce Broché – 1 décembre Pascal Lannoo Corinne Ankri VUIBERT Noël. Pascal Lannoo et Corinne Ankri sont consultants en e-commerce, e- merchandising et e-marketing, thématiques pour lesquelles ils interviennent en France et à. E-marketing et e-commerce (Book): Lannoo, Pascal. Lannoo, Pascal. Book – | French | 3e éd. ill. ; 24 cm. Additional Contributors: Ankri, Corinne.

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To get involved with this society, companies just simply needs to connect to the internet. How do brands use the E-marketing to attract more customers?. Other smaller companies will need to find other ways to communicate with their consumers without using the mass media because ankkri is way too expensive.

To avoid invading the lives of consumers through commercials advertising, the alternative of this disadvantage proposed by the panel of students was to limit the numbers of e-mails sends weekly to customers in order not to tire of their brands.

However, this is not the only reason that brands are increasingly oriented towards pawcal. To try this new model, the user will have to go on a computer, go to the website and launch the program with an attached web camera.

Thus, this model is an opportunity because it will attract customers easier than other sites like advertisements that we find on YouTube, kind of site on which it is harder to attract customers than dating sites where consumers are already active and here to please.

Social networks are sharing platforms that ready to wear industry uses to elaborate a relationship between the customers with their brands and products in order to encourage them to buy. For 18 years above Figure 21 Print screen of the first dating site of Europe.

Thus, this two e-marketing strategies will attract more customers and increase its sales. Print screen page of Gay Youth Chat. Adding an advertisement in Meetic can to attract a customer who wants to have some new cloths for a date.

First, this model is interesting for the ready to wear industry because it would allow users to virtually try clothes thanks to the evolution of technology.

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So by publishing promotions in this kind of sites, the brands will increase their opportunity to attract customers. Are you talking about our brand around you?

However, if they are so numerous, how brands do to attract users to their sites? This is why the communication should be steadfast in order to attract as many customers as possible on arrival in the e-markefing for a new collection. Among the different clothing style that offer the various brands on the market is not always easy to adopt the perfect dress style.

Youtube 3 billion views a day on the site in Methodology for the choice of the subject:. Nowadays, any users who are to market themselves, a product or even to share their daily doings can easily create blogs for d-marketing. Image of social media of today. Indeed, customers who buy clothes online and are unhappy because the clothes purchase do not suit them.

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Finally, I want to thank those who have helped my project by providing me with their opinions as consumers about the E-marketing. Print screen of La Redoute online store. However, the implementation of this model seems difficult to develop because it would find a system that the user can initially select garments virtually but also that the virtual garment can follow the movements of the user.

This is a real threat for the professional of. Evaluation of the conquest of strategic internet space like dating sites: Also, although its implementation is fast, when a brand advertises a bad advertisement, it creates a bad reputation quickly throughout the internet world resulting in negative impacts to the brand. To achieve this business purpose the bloggers not hesitate to achieve this. For a brand of the ready to wear industry that will adopt this model, it will increase.

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These internet spaces will provide a great opportunity for this industry. By purchasing advertising space, the objective for the brand is to broadcast promotions and put online information about the brand on this site. This is where the E-marketing comes about with many benefits for brands that we do not find using traditional marketing. Finally, the circulation of an advertising campaign through traditional media is expensive for many firms due to pascwl high cost where not many firms can afford to pay up.

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Emarketing et ecommerce lire agir: : Ankri Corinne Lannoo Pascal: Books

In order to solve the problem, the research phase started off by gathering information from secondary sources from different types of media such as; internet, books, magazines, and lecture notes in order to find different types of information articles, documents, images, videos and testimonials that are interesting, relevant and current for this project.

In addition, if customers are satisfied it should attract others customers because usually customers who are satisfied would talk around them what would give the desire to other users to become customers and participate in more activities towards the brand. Table of World internet usage and population statistics in December31, Today, buying advertising space is not new but in more strategic place can have more positive impact.

Presentation of the E-marketing 2.

Boudet, MLes 3 Suisses proposent un maillot de bain. Therefore, in order to attract customers, there are several points to be discussed throughout this report which are brands apparel and ways to how the cutting edge of E-marketing help increase the customer based of the ready to wear industry.

To finish, this project was a beneficial work for me because it assures the idea that I have to continue my studies in marketing in order for the future to e-commegce the marketing strategy of the company to attract the maximum customer as possible thanks to the marketing and the support of communication.

To access of this information I went to the library of the university. Explication through a schema: Below are coirnne of the E-marketing for the ready to wear industry illustrated by some examples of brands found on the internet. Figure 7 Print screen Facebook vs. Thus, the ready to wear industry now attracts customers at all the websites where users are present. Indeed, brands benefits of these opportunities to send their reductions at the right time because these kinds of events are increasingly viewed as commercial events.