Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
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Advertising Management, 4th Edition
Page 1 of 1 Start over Page 1 of axker. If you are a seller for this product, would you like to suggest updates through seller support? I recommend it for anyone with the least interest in marketing.
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Sign In We’re sorry! The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control. Alexa Actionable Analytics for the Web.
English Choose a language for shopping. Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!!
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There’s aker problem loading this menu right now. Top Reviews Most recent Top Reviews. Its also good for professionals as it shows new ways of “doing bissiness”! Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their mjers and assessing student learning.
Username Password Forgot your username or password? Write a customer review. The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker – Details – Trove
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